It’s Like Acquiring Advertising Real Estate That Keeps On Delivering New Customers
Would you rather spend your online marketing dollars on paid ads that produces a limited amount of traffic without any guaranteed return on your investment or would you prefer to establish an online presence that continues to deliver a consistent stream of new customers and traffic to your website even when you stop spending money on advertising?
That is the difference between paid advertising (like Pay Per Click) and total content multiple channel marketing.
Why do you think so many local online marketing agencies want to get you on pay per click (PPC) advertising campaigns? First of all, because it is easy and extremely profitable and secondly, because in order to keep the leads or customers coming in you have to keep spending the money. As soon as you stop spending money the ads stop and when the ads stop the leads and traffic to your website stops. If you didn’t make any sales or create new customer relationships you’re out of luck.
That is why I like to compare buying paid online advertising to renting an apartment and content marketing across multiple channels to acquiring real estate. Every time you publish new content online it is like putting a new fishing line out in the water that never runs out of bait.
That content could be an article that gets published on niche blogs or websites in your industry, a press release, a promotional video or Facebook and Twitter posts.
If you do this consistently the impact starts to become like a snowball rolling down a hill. You can reach a point where the traffic to your website becomes unstoppable and you could not turn it off if you wanted to.
An Explosion Of Local Online Marketing Opportunities
The literal explosion of online advertising opportunities has become overwhelming to most small business owners. Pay per click advertising, mobile marketing, social media, local maps, search marketing, social bookmarking, Twitter, Facebook marketing and the list goes on and on. In fact, the list is growing daily. Where do you start? Whether you realize it or not, more and more potential customers are using digitial devices to search for local businesses.
Qualified local prospects are using their laptops, cell phones, GPS devices and iPads to search local business and if you’re not positioned in the places they are looking and at the top of the results you are losing business.
If you’re a local business, in addition to traditional marketing strategies, you must also maximize your business virtually. Sites such as Google Places, Yahoo Local, Bing Local, Yelp and others are helping local businesses target customers via mobile devices—an emerging source of local information. In fact, smart phone apps come loaded with Google Maps, which works in tandem with Google Places listing local businesses.
Our approach to local online marketing is an integrated strategy that automates your online marketing across all relevant channels. Our online marketing strategy:
- Positions your business exactly where people are looking including Google and Google Maps, Yahoo and Bing, Local Online and Mobile Directories, Facebook, Twitter and more.
- Connects with customers in the context of their everyday lives
- Creates viral word of mouth advertising
- Delivers highly-targeted prospects that convert to offline sales.
By building your overall website promotional strategy around quality content and real time engagement within social channels using article marketing, social media, video, and local directories you are creating a network of links back to your website while at the same time branding yourself and your business as the expert in your industry and community.
Not only will this network of links from mutliple channels send a constant stream of local traffic to your website but it will improve your positioning within these networks and search directories putting your business exactly where people are looking when they search for local businesses in your area.
For example, when a potential customer in Nashville, TN goes online and types in “dentist in Nashville TN” they find Dr. Jerry HancockDMD (who just happens to be one of our happy clients!)
Give Me Just 30 Days and the Total Content Multi Channel Marketing We Do For You Will Still Be Sending A Steady Stream Of New Customers To Your Website And Increasing Sales 6 Months Later
Our Total Content Domination service for local business is the only service that does it all for you putting your online marketing on auto-pilot so you can focus on what you do best. Getting started is easy and painless. For only a few hundred dollars per month we can increase your local online presence and put your business ahead of the competition. In fact, our clients often beat out competitors who are paying as much as 5-10 times as much.
The bottom line is when prospective customers search for your business we will make sure they find you.
Here is what you get and how we are going to position your business on top.
Remember everything you see below is included in our Total Content Domination for Local Business service.
Our service is broken down into four categories: Local Online Maps and Directories, Organic Search Results and Social Media.
Local Online Maps
The three main search engines (Google, Yahoo! And Bing) all include a maps section in their search results. Getting listed in these map sections is crucial to generating new customers fast. They have their systems setup to deliver local geographically-based results. The results will typically include a map which lists business locations and contact information.
We will not only make sure your listings are current but that they get to the top so you actually get seen by potential customers.
Local Directories
What are Local Listings? In addition to the popular Google Maps, there are dozens upon dozens of local online search sites and directories that consumers are increasingly using to search for products and services. Additionally, trends indicate fast growing mobile search usage such as cell phone directories for the Blackberry and iPhone, In-Car GPS Navigation, 411 Directory Assistance… and even OnStar. By submitting an accurate listing to all the major local search sites and directories, your chances of getting prominently positioned are greatly increased.
What do we do? We initially prepare your business and website listing(s) for submission, optimize it for maximum results and distribute it to Google Maps and all the major LOCAL web search sites, online directories and mobile directories. Then on a monthly basis, we monitor and service your listings for consistency, accuracy and prominent placement.
Here is a partial list of the directories where we will submit your business listing:
Search Engines such as Google, Yahoo, MSN
Online “Yellow Pages” such as Superpages.com, Yellowpages.com
Portals and Guides such as AOL, CitySearch
Cell Phones and Mobile devices such as BlackBerry and iPhone
411 Directory Assistance
In-Car GPS Navigation
Telematics such as OnStar
Local Search Marketing
The organic search listings are the natural results that appear in the search engines down the center of the page based on relevance to the keyword searched on.
If your business can get to the first page in the organic search rankings as well as the maps section and the local directories you can essentially be listed up to 3 times on the search engine results page.
Only Little Man Marketing automates your content marketing with real people doing the work manually behind the scenes.
It’s like having your own local online marketing expert and personal assistant marketing your website 24 hours a day 7 days a week!
Contact us to learn more about how we can help you grow your business with online advertising.
Our Performance Guarantee – Results Or It’s Free!
Little Man Marketing promises that your business will be on the first page of a major search engine like Google, Yahoo and/or Bing within 45 days of your accounting set up and if we fail to perform your service will be absolutely free starting with the next month until your business is on the first page.
Many of our competitors will make similar promises. The problem is they often use paid listings and similar tricks to make your business show up on the first page. That is only temporary. Another thing they will do is they will show you how your
business shows up when they type in your business name. Anyone can do that.
Our guarantee applies to getting your business listed on the first page of Google local maps listings or the organic search results and we guarantee your business will show up when searching on a service tag. For example, “dentist in Nashville TN” or “Columbus IN carpet cleaner.”
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